Myself and the team, Shane McClean & Josh Robson, volunteered to collaborate and intern with Northumbria University, on this once in a lifetime opportunity to design for the Graphic Design Degree Show 2024. The core challenge of the project was to encapsulate the 90+ students and what they have to offer to the design industry into one distinct exhibition, attempting to show-off the skills and talent that Northumbria helped nurture.

The direction we took fell out of the million ways we'd considered to express our designers, an inevitability that the opportunities to create are infinite. Each unique and true to the task at hand, we dedicated the individuality of the many projects throughout the showcase. The identity system reflected this idea through getting those ideas down on paper regardless of time or place, and in doing so, became a testament to the course, rich in ideas that are truly authentic.