What does my process look like?
Every designer's process looks a little different, but that's what makes each idea so unique, birthed from different experiences that come from an authentic place. Projects become shaped by perspective and tailored to the needs of the brand, but typically my process follows this structure from written brief to final output.
Discovery, Research & Positioning
Discussing the clear goals and vision for the project & analysing the category to inform our insights. Defining the core brand values, positioning the brand & what sets it apart from the rest.
Creative Territories
Built from the ground up, sketches, ideation and development. Bringing our most effective solutions to life typically with 2-3 distinct creative directions.
Project Applications
As many collaborative revisions as required in order to align on a direction and the handover of final approved assets.