DC Reflections
Visual Identity
Identity System
This exciting little project fell on my lap from the friend of a friend, a small start-up beauty brand with a passion for all things sparkly. Demi, the founder, seemingly wanted to achieve a look and feel that felt luxurious and liberating, providing a service of long-lasting radiance.
The opportunity laid within this majestic typography, finding beauty within the finer details, a pinpoint visual asset that resembled that of an injection needle. The logo itself, a contemporary take on what is an extremely saturated market, attempting to be distinct and standout from the crowd, completed with subtle hints of naturalness and a splash of colour on an otherwise sleek visual identity system.
