Impact Mini-Golf
Visual Identity
Identity System
Brand World
Exhibition Design
Over 50% of parents are knowingly spending too little time with their children. With golf being such an impactful contribution to my life, I saw an opportunity here to help others fill the gap and spend more quality time with their families.
My solution was to create the Impact pop-up mini golf event that acts as a bridge for families to break down the barriers to golf and introduce those into a fun and welcoming environment. Stereotyping exists in the golf world, with its seemingly niche target market and expensive nature, yet kids are still 60 times more likely to get into it if a parent takes it up too.
Impact serves as an interactive and accessible event, informing on the benefits, inspiring younger generations and sparking conversation on the experience. There was an opportunity here to explore activations using the disruptive brand assets and system, free merchandise for participants, an exciting social media presence and overall challenging the dated opinons on what golf used to be.
